Iconic Brand Logos: Nike Swoosh Tops, Apple’s Bitten Fruit Follows
In a recent nationwide survey, researchers found that the Nike swoosh, designed by Carolyn Davidson in 1971, is considered...
study
Small Retail Businesses Struggle with Brand Identity, Study Finds
UK retail small businesses are struggling to differentiate themselves due to poor branding, with 40% not effectively standing out...
UK Consumers Prefer Online Shopping for Happiest Purchasing Experience
In a recent study by e-commerce martech company Rokt, it was found that 71% of UK consumers feel the...