Gen Z Drives Social Commerce Growth During Holiday Season
In a recent survey, it's revealed that Gen Z is leading the charge on social commerce, with 48% planning...
social media
Carter’s ‘More Than Just Cute’: Targeting Gen Z Parents with Durable, Stylish Kids’ Clothes
Carter's launches a new campaign called "More Than Just Cute" focusing on young kids' outfits, aiming to appeal to...
Gen Z Shopping Habits Shape Future of Retail: Walmart’s Adaptive Retail Era
In a bid to understand the Adaptive Retail era, Walmart has commissioned Morning Consult to conduct its first survey...
Sainsbury’s Faces Voucher Error Exploitation on Social Media
Sainsbury's supermarket faced a glitch that enabled customers to repeatedly use a £3.49 discount voucher, resulting in free shopping...
Tractor Supply Faces Backlash for Retreating from Diversity and Climate Goals
Lead: Tractor Supply faces a backlash after abandoning diversity and climate initiatives following online pressure, sparking controversy and uncertainty...
Target’s New Ad Campaign Embraces Social Media Inspiration
Target's creative agency, Mythology, and London-based production company Somesuch have teamed up to create a new campaign inspired by...
Winning Gen Z Shoppers: Leveraging Trust and Channels
Lead: Want to win over Gen Z consumers? It's all about leveraging trusted channels and people, as revealed in...
Golf Fashion: From Performance Wear to Streetwear
**Lead:** Golf is experiencing a renaissance, attracting a younger, more diverse crowd and becoming a fashion statement. The sport's...
Pret A Manger Refunds Subscribers After App Issues
Lead: Pret A Manger is facing backlash as subscribers struggle to access their Club Pret perks due to new...
Nike’s Dominance Among Teens Wavers as Competitors Gain Traction
Lead: Nike, the top brand for teenage consumers, faces a decline in interest as Hoka and On gain ground...