American Eagle’s CMO on Balancing AI and Authenticity
American Eagle's Chief Marketing Officer, Craig Brommers, is cautiously exploring the use of generative artificial intelligence (AI) for marketing...
marketing
J.C. Penney Hires Mischief for Bold Marketing Strategy, Appoints Thalberg as CMO
J.C. Penney, the struggling department store chain, aims to revitalize its image with the help of Mischief, an agency...
Half of Consumers Feel Ignored by Advertisers: Study
In a recent study by iHeartMedia and Pushkin Industries, 44% of American consumers feel ignored by advertisers, with White...
Indochino Appoints Ryane Askew as Vice President of Marketing
Indochino, a privately-owned brand known for its made-to-measure suits, has appointed Ryane Askew as its new chief marketing officer....
Deichmann Records Strongest UK Sales Amidst Challenges
In the face of numerous challenges, Deichmann UK achieved its highest-ever sales in 2023, reaching £139.1m, a 14% increase...
J.C. Penney Appoints Marisa Thalberg as Consulting CMO for Turnaround Plan
Marisa Thalberg, former marketing chief at SeaWorld, has joined J.C. Penney as consulting chief marketing officer. With over three...
Bath & Body Works Evaluates Semi-Annual Sale Performance
In a recent call with analysts, Bath & Body Works President Julie Rosen revealed that the company's semi-annual sale...
Liquid Death: A Billion-Dollar Beverage Brand Disrupting the Hydration Market with Unconventional Marketing
Liquid Death, the beverage brand known for its unconventional marketing tactics, has reached a $1.4 billion valuation and is...
Gymshark Repositions as Gym Brand with ‘We Do Gym’ Platform
Gymshark has unveiled its new brand platform 'We Do Gym' to emphasize its focus on being a gym brand,...
Pride Month Marketing: A Cautious Approach After Last Year’s Turmoil
This year's Pride Month marketing is notably subdued compared to last year, with Target scaling back its efforts amidst...