Puma and Adidas Restructure for Profitability Amid Retail Challenges
In a week packed with retail news, major players like Adidas and J.C. Penney make headlines with significant changes...
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In a week packed with retail news, major players like Adidas and J.C. Penney make headlines with significant changes...
J.C. Penney, the struggling department store chain, aims to revitalize its image with the help of Mischief, an agency...
J.C. Penney's Q3 net sales dropped 8% to $1.4 billion, with credit card income up 33%, resulting in a...
J.C. Penney's "Really Big Deal Reveals" campaign during Amazon Prime Video's Thursday Night Football has attracted and retained new...
A recent Snappy survey reveals that most consumers join loyalty programs before making their first purchase, and 75% spend...
J.C. Penney is ramping up its holiday strategy with a focus on in-person shopping, high-profile partnerships, and exciting deals....
U.S. department stores face an uncertain future as they grapple with declining sales and changing consumer preferences, with some...
Amazon is set to hire 150,000 seasonal workers for the holidays, mirroring last year's hiring spree. The company currently...
Marisa Thalberg, former marketing chief at SeaWorld, has joined J.C. Penney as consulting chief marketing officer. With over three...
J.C. Penney's Q2 revenues plummeted 9.2% year over year to $1.5 billion, with net sales falling 8.9% to $1.5...