AI Integration in Holiday Shopping: A Growing Trend Among Consumers
In a recent study, consumers across generations believe AI will change their shopping habits in the future, with 81%...
Gen Z
Holiday Spending Forecast: Consumers Plan to Cut Back on Holiday Purchases
In a recent survey by Experian, it's revealed that despite the rise of online shopping, 80% of consumers still...
Victoria’s Secret’s Pink Brand Targets Gen Z with LoveShackFancy Collaboration
In an effort to attract Gen Z customers, Victoria's Secret is launching a limited-edition collection with LoveShackFancy, showcasing a...
American Eagle’s Bold Move: Partnering with Sydney Sweeney for a High-Stakes Campaign
American Eagle teams up with actress Sydney Sweeney for its bold new fall campaign, “Sydney Sweeney Has Great Jeans.”...
Gen Z Embraces Private Label Brands for Affordable Luxuries
In a surprising shift, Generative AI and TikTok Shop have become the new hot topics in marketing, replacing metaverse...
American Eagle Boosts Back-to-School Sales with Snapchat Partnership
American Eagle is teaming up with Snapchat for the back-to-school shopping season, targeting Gen Z consumers as spending in...
Social Media Platforms Outshine Google for Product Discovery and Reviews
In a recent survey, American shoppers are increasingly turning to social media platforms like Reddit and YouTube for their...
Lowe’s Launches Creator Network to Engage Millennials and Gen Z
Lowe's is launching a new initiative to tap into the growing influence of creators in the digital advertising market....
Amazon Haul: A New Challenger to Temu and Shein in the Budget Marketplace
Amazon launches its new budget marketplace, Haul, in the UK, aiming to compete with rising rivals like Temu and...
Urban Outfitters Targets Gen Z with Experiential Back-to-School Campaign
Urban Outfitters is targeting Gen Z consumers with a back-to-school campaign featuring experiential marketing, including a citywide scavenger hunt...