back-to-school – Retail Blue

American Eagle is teaming up with Snapchat for the back-to-school shopping season, targeting Gen Z consumers as spending in...

Walmart and Target are extending their summer sales events, competing against Amazon's Prime Day, offering longer deals periods for...

Designer Brands, which operates footwear labels and retailer DSW, has slashed its capital expenditures and withdrawn its guidance for...

Urban Outfitters is targeting Gen Z consumers with a back-to-school campaign featuring experiential marketing, including a citywide scavenger hunt...

In a welcome boost for retailers, consumers' preparations for autumn and the academic year led to a 2% increase...

John Lewis launches a new retail media platform, enabling brands to create and manage their own campaigns through banner...

Walmart is gearing up for the back-to-school season with an emphasis on affordable items, including a large selection under...

American Eagle revives its iconic “Live Your Life” slogan, modernizing it for Gen Z as part of a vibrant...

Marks and Spencer has expanded its partnership with Oxfam for the back-to-school season by introducing dedicated Shwopping boxes in...

M&S announces plans to hold prices on school uniforms during the busy Back-to-School season, offering a 20% discount until...