Fashion Retailer Reaches Agreement in Legal Claim Against Football Club’s Beer Sponsorship
- Superdry settles trademark dispute with Manchester City
- Manchester City’s sponsorship deal with Asahi’s Super Dry infringed on Superdry’s trademark rights
- High Court case discontinued after reaching a deal
- Superdry claimed use of logo could deceive consumers
Superdry has resolved a trademark dispute with Manchester City over the use of the beer manufacturer Asahi’s Super Dry logo on the football club’s sportswear. The retailer filed a legal claim last year, stating that the similarity between ‘Super Dry’ and ‘Superdry’ could deceive consumers into thinking the products were designed or sold by them. Manchester City’s training kits now feature Asahi 0.0% branding without the word ‘Super Dry’. The terms of the settlement remain confidential.
Factuality Level: 8
Factuality Justification: The article provides accurate and objective information about the settlement between Superdry and Manchester City over trademark infringement claims, with no clear signs of sensationalism or irrelevant details.
Noise Level: 4
Noise Justification: The article provides relevant information about a legal dispute between Superdry and Manchester City over trademark infringement, but lacks in-depth analysis or exploration of long-term trends or consequences. It also does not offer actionable insights or new knowledge for the reader.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses a legal dispute between Superdry and Manchester City over trademark infringement involving Asahi’s Super Dry beer brand, which impacts the companies involved but does not directly mention any significant impact on financial markets.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the article.
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