Superdrug Seeks Apprenticeship Levy Overhaul Amid New Employment Drive
- Superdrug CEO calls for reform of the apprenticeship levy
- New campaign ‘Rise Up to Level Up’ aims to promote apprenticeship employment across UK
- 500 apprentices to be employed this year, doubling intake over three years
- Focus on areas with high youth unemployment and low apprenticeship take-up
- TV star Tommy Mallet fronts the campaign
- British Retail Consortium supports initiative
- Flexibility in levy spending to support diverse applicants and reduce dropout rates
Superdrug CEO Peter Macnab has called for a reform of the government’s apprenticeship levy, claiming it would help promote social mobility and support the economy. The company has launched its ‘Rise Up to Level Up’ campaign, aiming to employ 500 apprentices this year and double intake over three years, focusing on areas with high youth unemployment and low apprenticeship take-up. Supported by the British Retail Consortium (BRC), the initiative seeks flexibility in levy spending to support diverse applicants and reduce dropout rates. CEO Helen Dickinson OBE said: ‘Now is the time for government to work with businesses to build an effective apprenticeship system that ensures a steady pipeline of talent.’
Factuality Level: 8
Factuality Justification: The article provides accurate information about the CEO’s call for reforming the government’s apprenticeship levy system and highlights the ‘Rise Up to Level Up’ campaign by Superdrug. It also includes quotes from relevant sources supporting the need for change in the current system.
Noise Level: 3
Noise Justification: The article provides relevant information about the CEO’s call for reforming the government’s apprenticeship levy system and highlights a specific campaign by Superdrug to promote apprenticeship employment. It also includes quotes from the CEO of the British Retail Consortium supporting the initiative. However, it lacks in-depth analysis or exploration of the broader implications of the issue.
Financial Relevance: Yes
Financial Markets Impacted: Superdrug’s apprenticeship levy payments impact the company’s financial decisions and potentially other companies with an annual wage bill of over £3m.
Financial Rating Justification: The article discusses the government’s apprenticeship levy, which affects the finances of companies like Superdrug and those with a large annual wage bill. It also mentions the company’s campaign to promote apprenticeship employment and its impact on young people entering the workforce.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: Minor
Extreme Rating Justification: There is no extreme event mentioned in the article. The discussion is about reforming the apprenticeship levy system and promoting apprenticeships, which has a minor impact on the economy and society.
www.retailsector.co.uk