NRF Survey Reveals Consumer Behavior
- Over 157 million shoppers expected to shop on Super Saturday
- Half of shoppers will complete purchases online
- 37% will visit department stores
- 27% will go to discount stores
- 50% have bought apparel or accessories
- Toys and gift cards are also popular gifts
- November-December retail sales expected to rise 2.5-3.5%
- Average spending per shopper is $902
- 71% will shop after Christmas for holiday deals
- 16% will exchange or return gifts
With Christmas just around the corner, over 157 million shoppers are expected to complete their holiday purchases during Super Saturday. According to a survey by the National Retail Federation (NRF) and Prosper Insights & Analytics, half of these consumers will do so online, while 37% will visit department stores. Discount stores follow at 27%, with clothing and accessory shops at 25%. Apparel or accessories are the top gifts purchased so far, with 50% of respondents making a purchase in this category. Toys and gift cards come in second and third place at 32% and 26% respectively. The NRF predicts November-December retail sales to increase between 2.5% to 3.5%, reaching $979.5 billion to $989 billion. On average, shoppers plan to spend $902, with $641 allocated for gifts. Post-Christmas shopping is popular too, as 71% intend to take advantage of holiday deals and promotions, while 16% will exchange or return unwanted items.
Factuality Level: 8
Factuality Justification: The article provides accurate information about shopping trends during the holiday season based on a survey conducted by NRF and Prosper. It includes statistics and predictions for retail sales, shopping preferences, and consumer spending habits. The source of the data is clearly mentioned and the information is presented in an objective manner.
Noise Level: 3
Noise Justification: The article provides some relevant information about holiday shopping trends but is mostly focused on repeating popular narratives and statistics without offering much analysis or insight beyond what has already been reported in other sources.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses holiday shopping trends and predictions for retail sales in November and December, which can impact companies in the retail sector.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the text.
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