Online Ticket Retailer in Hot Water Over Guarantee Claims

  • StubHub reprimanded by Advertising Standards Authority (ASA) for misleading ‘FanProtect’ scheme
  • ASA found that refunds did not apply to rescheduled events
  • StubHub claimed customers were guaranteed tickets in time for event but not for rescheduling
  • StubHub promised to add link to full policy details
  • ASA concluded ad was misleading, told not to use ‘every order is 100% guaranteed’ without proper qualification

Online ticket retailer StubHub has been reprimanded by the Advertising Standards Authority (ASA) for misleading customers with its ‘FanProtect’ scheme. The ASA found that refunds did not apply to rescheduled events, despite advertising a 100% guarantee. StubHub claimed customers were guaranteed tickets in time for the event but not for rescheduling. The company promised to add a link to the full policy details. However, the ASA concluded that the claim ‘every order is 100% guaranteed’ was misleading and told StubHub not to use it unless properly qualified. StubHub acknowledged the ruling and pledged to work with authorities to ensure customers are informed about its FanProtect Guarantee.

Factuality Level: 8
Factuality Justification: The article provides accurate and objective information about StubHub being reprimanded by the Advertising Standards Authority for a misleading claim on its ‘FanProtect’ scheme. It includes quotes from both the ASA and StubHub, and explains the outcome of the complaint. However, it could be improved by providing more context about the specific event or time frame in which this occurred.
Noise Level: 3
Noise Justification: The article provides relevant information about a company being reprimanded by the Advertising Standards Authority for misleading advertising claims and includes details on the outcome of the complaint. However, it could be more informative by discussing the broader implications or consequences of such practices in the industry.
Financial Relevance: Yes
Financial Markets Impacted: StubHub (ticket retailer)
Financial Rating Justification: The article discusses a financial aspect related to StubHub’s advertising and refund policy, which impacts the company’s reputation and customer trust in their services.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in this article.

Reported publicly: www.retailsector.co.uk