Vans sets ambitious $5 billion revenue goal with new leadership!

  • Stefano Saccone appointed as new VP for Vans EMEA effective April 1, 2019.
  • Saccone previously served as VP at VF’s Eastpak brand.
  • He replaces Jan van Leeuwen, who moved to The North Face.
  • Saccone has extensive experience with brands like Nike, Ralph Lauren, and P&G.
  • Vans aims to grow global revenue to $5 billion by fiscal year 2023.

VF Corporation has announced the appointment of Stefano Saccone as the new Vice President for Vans EMEA, effective April 1, 2019. Saccone transitions to this role from his previous position as VP at VF’s Eastpak brand. He takes over from Jan van Leeuwen, who has moved on to lead The North Face’s outwear brand. With a rich background in the industry, Saccone has held significant roles at renowned companies such as Nike, Ralph Lauren, Procter & Gamble, and Ermenegildo Zegna. Martino Scabbia Guerrini, the group president for EMEA, emphasized the importance of the region, stating that it consists of 40 unique countries and is a vital growth area for Vans. He believes Saccone’s extensive knowledge and market expertise will be instrumental in driving the brand’s future success. Saccone expressed his enthusiasm for joining Vans at a pivotal moment, as the brand aims to increase its global revenue to $5 billion by the fiscal year 2023. He looks forward to leveraging Vans’ authenticity to engage meaningfully with consumers across Europe.

Factuality Level: 10
Factuality Justification: The article provides accurate information about the appointment of Stefano Saccone as the new VP for Vans EMEA, his previous experience, and the company’s growth goals. It also includes relevant quotes from Martino Scabbia Guerrini and Stefano Saccone.
Noise Level: 1
Noise Justification: The article provides relevant information about a company appointment and the new executive’s background without any unnecessary or irrelevant details.
Financial Relevance: Yes
Financial Markets Impacted: VF Corporation’s stock price
Financial Rating Justification: The appointment of Stefano Saccone as VP for Vans EMEA may impact the company’s financial performance, which could affect its stock price in financial markets.
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Extreme Rating Justification: No extreme event mentioned in the text

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