Reducing Single-Use Plastic Waste with a 5p Fee
- Starbucks launches a 5p paper cup charge in all UK stores
- 3-month trial in London with environmental charity Hubbub
- Increase in customers bringing reusable cups from 2.2% to 5.8% during the trial
- Mornings were the most popular time for customers to bring a cup
- Money raised goes to recycling and sustainability work at Hubbub
- Starbucks plans to eliminate plastic straws globally by 2020
- New strawless lid for iced coffee, tea, and espresso beverages
Starbucks has introduced a 5p paper cup charge in all of its UK stores following a successful three-month trial in London. The coffee giant collaborated with environmental charity Hubbub to analyze the impact of the initiative, which saw an increase in customers bringing their own cups from 2.2% to 5.8%. Mornings were the most popular time for customers to bring reusable cups, with 8% opting for them. The charge aims to reduce single-use plastic waste and raise funds for recycling and sustainability work at Hubbub. Starbucks also plans to eliminate plastic straws globally by 2020, introducing a new strawless lid for iced coffee, tea, and espresso beverages.
Factuality Level: 10
Factuality Justification: The article provides accurate information about Starbucks’ initiative to reduce single-use plastic and increase the use of reusable cups in their UK stores. It includes relevant details about the trial, the partnership with Hubbub, and the positive impact on customers’ behavior. The quotes from Martin Brok and Trewin Restorick support the main topic without any personal perspective presented as a universally accepted truth.
Noise Level: 2
Noise Justification: The article provides relevant information about Starbucks’ efforts to reduce waste and promote the use of reusable cups through a 5p charge in UK stores. It also mentions their plan to eliminate plastic straws globally by 2020. The article stays on topic and supports its claims with data from the trial conducted with Hubbub, making it informative and relevant.
Financial Relevance: Yes
Financial Markets Impacted: Starbucks’ stock price and related companies in the food and beverage industry
Financial Rating Justification: The article discusses Starbucks implementing a 5p charge on paper cups in all UK stores, which may impact their sales and customer behavior. It also mentions their plan to eliminate plastic straws globally by 2020. This could affect the company’s financial performance and potentially influence other companies in the food and beverage industry to adopt similar sustainability measures.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: Minor
Extreme Rating Justification: There is no extreme event mentioned in the article.
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