Exciting new brands join Edinburgh’s premier lifestyle destination!
- St James Quarter in Edinburgh has signed leases with fashion brand Cos and wellness brand Neom.
- Cos will open its first store in Edinburgh, spanning 7,483 sq ft.
- Neom will offer a 601 sq ft space for natural wellbeing products and consultations.
- The announcement follows recent signings of food and beverage brands like itsu and The Botanist.
- St James Quarter is now 95% leased, showing strong recovery post-pandemic.
St James Quarter, a sprawling 1.7 million sq ft retail and lifestyle hub in Edinburgh, has recently announced the addition of two exciting brands: fashion retailer Cos and wellness brand Neom. Cos is set to open its first store in Edinburgh, occupying a spacious 7,483 sq ft, featuring a unique fit-out concept. Meanwhile, Neom will establish a 601 sq ft sanctuary where customers can explore their natural wellbeing products, including the popular Wellbeing Pods and natural candles, along with access to complimentary wellbeing advice and personalized consultations. This announcement comes on the heels of several food and beverage signings, including itsu and The Botanist. With these new additions, St James Quarter is now 95% leased, a significant achievement just one year after its opening. Chris Pyne, head of Leasing at St James Quarter, expressed optimism about the center’s performance, noting the positive response from customers and the growing demand from various standout brands in retail, cosmetics, leisure, and food and beverage sectors. The center has shown remarkable resilience in the face of the pandemic, positioning itself as a desirable lifestyle destination.
Factuality Level: 10
Factuality Justification: The article provides accurate information about the new signings to St James Quarter, including details on the brands and their offerings, as well as quotes from a representative of the development. It also includes relevant background information on the overall performance of the center during the pandemic.
Noise Level: 2
Noise Justification: The article provides relevant information about new store signings at St James Quarter in Edinburgh, including specific details on the brands and their offerings. It also includes a quote from Chris Pyne discussing the center’s performance during the pandemic. However, it lacks any analysis or exploration of broader trends or consequences.
Financial Relevance: Yes
Financial Markets Impacted: The article discusses the impact on retail and commercial real estate markets, as well as individual companies such as Cos and Neom.
Financial Rating Justification: The article highlights the leasing deals signed by fashion and wellness brands in a retail-led lifestyle district, indicating financial relevance through business operations and market trends. It also mentions the positive response from customers and increased footfall levels, which can impact the value of the property and related stocks.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There are no extreme events mentioned in the article.
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