Former In The Style Chief Joins £92m Turnover Business

  • SportsShoes.com appoints Jon Cleaver as CTO
  • Former In The Style chief joins the £92m turnover business
  • Cleaver previously held CTO positions at Sofology and KLEKT
  • Over 17,000 products from 150 global running and outdoor brands
  • Focus on enhancing online customer experience
  • Growing repeat business from pandemic-driven customers

Online running shoes and outdoor gear retailer SportsShoes.com has appointed Jon Cleaver, former chief technology officer (CTO) of In The Style, as its new CTO to enhance the company’s online customer experience. With over two decades of experience in tech roles at various companies, Cleaver aims to grow repeat business from customers who turned to outdoor activities during the pandemic and work with the in-house team to improve the website and athlete communities. SportsShoes.com offers more than 17,000 products from 150 global running and outdoor brands, including Asics, Nike, Adidas, Hoka, New Balance, Haglöfs, Mammut, Rab, and Patagonia.

Factuality Level: 8
Factuality Justification: The article provides accurate information about the hiring of a new CTO for SportsShoes.com, his previous experience in similar positions at other companies, and the company’s background and product offerings. It also includes a quote from the new CTO about his vision for the company’s future. However, it lacks any sensationalism or opinion masquerading as fact.
Noise Level: 2
Noise Justification: The article provides relevant information about a new hire in a specific industry and his experience. It also mentions the company’s goals for growth and customer experience improvement. However, it lacks any significant analysis or exploration of broader trends or consequences.
Financial Relevance: Yes
Financial Markets Impacted: The hiring of a new CTO may impact the company’s performance and growth in the online retail market
Financial Rating Justification: The article discusses the hiring of a former CTO who has experience in the retail industry, which could potentially impact SportsShoes.com’s financial performance and its position in the market.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: No extreme events mentioned in the article

Reported publicly: www.retailsector.co.uk