Premium Location, Expanding Frasers Group’s Ecosystem
- Sports Direct to open a new store at Trafford Palazzo in 2025
- 40,000 sq ft space for the store
- Stocking brands like Nike, Adidas, Puma and ASICS
- Specialist sporting areas for running, football, and outdoor
- Two-floor store with additional Frasers Group brands USC, GAME, and Jack Will
- Premium footfall location near The Trafford Centre entrance
- Annual footfall of five million at Trafford Palazzo
- 10% year-on-year growth in footfall
- Peel Retail and Leisure owns Trafford Palazzo
- Frasers Group spokesperson: ‘world’s best sports and lifestyle brands’
- Boosting visitor numbers at the centre and wider TraffordCity destination
Sports Direct is set to open a new flagship store at the North West shopping and leisure destination, Trafford Palazzo, in early 2025. The 40,000 sq ft store will stock popular sports brands like Nike, Adidas, Puma, and ASICS, as well as feature specialist areas for running, football, and outdoor activities across men’s, women’s, and kidswear. Located on two floors, the store will also house additional brands from Frasers Group’s ecosystem, including USC, GAME, and Jack Will. The prime location near the entrance to the link bridge connecting to The Trafford Centre benefits from an annual footfall of five million visitors, with a 10% year-on-year growth. Mark Whittaker, managing director at Peel Retail and Leisure, which owns Trafford Palazzo, said: ‘This is a significant signing for Trafford Palazzo and a brand that continues to have real pull with consumers.’ A Frasers Group spokesperson added: ‘We are pleased to be opening a new 40,000 sq ft Sports Direct store, offering customers the world’s best sports and lifestyle brands, as well as bringing other brands from our ecosystem, including USC, GAME, and Jack Wills, to the location.’
Factuality Level: 10
Factuality Justification: The article provides accurate information about Sports Direct opening a new store in Trafford Palazzo, details about the store’s size and brands it will carry, its location within the shopping center, and quotes from relevant parties. It also includes data on footfall growth.
Noise Level: 3
Noise Justification: The article provides relevant information about a new Sports Direct store opening in Trafford Palazzo, its size, brands it will carry, and the expected impact on footfall. It also includes quotes from key figures involved in the deal. However, it lacks analysis or exploration of broader trends or consequences, and does not offer significant actionable insights.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses a retail store opening in Trafford Palazzo, which may impact the shopping center’s performance and potentially affect the revenue of companies like Sports Direct, Nike, Adidas, Puma, and other brands. However, it does not directly mention any financial markets.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in this article.
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