Shapewear Brand Expands into Functional Denim Market
- Spanx launches new sculpting denim collection
- Denim line comes in two colors and styles: slim straight and flare
- Sizes range from 0 to 26
- Each pair retails for $158
- Collection follows activewear launch earlier this month
- Spanx introduces Spanxeffect categorization system
Spanx, the shapewear brand known for its compression garments, has launched a new sculpting denim collection that combines lycra-encased cotton fabrication with traditional denim detailing. The new line comes after hours of studying the denim market and obsessing over fit, comfort, and sculpting technology. The jeans are available in two styles – slim straight and flare – and two colors: medium indigo and dark indigo. Each pair retails for $158. Spanx CEO Cricket Whitton announced the collection along with the introduction of Spanxeffect, a five-tier categorization system that allows customers to identify compression levels across its product offerings. The new denim line follows the launch of an activewear collection earlier this month and ranges in size from 0 to 26.
Factuality Level: 8
Factuality Justification: The article provides accurate and relevant information about Spanx’s new denim collection, including details such as sizes, styles, colors, pricing, and the company’s focus on fit and comfort. It also mentions the introduction of Spanxeffect categorization system and the involvement of founder Sara Blakely. However, it lacks any personal opinions or sensationalism.
Noise Level: 3
Noise Justification: The article provides information about Spanx’s new denim collection and their categorization system, but it lacks analysis or exploration of long-term trends or consequences. It also does not offer actionable insights or solutions for readers.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article mentions Spanx, a company owned by Blackstone, which is an investment firm. It discusses their new denim collection and the introduction of Spanxeffect categorization system. While it does not directly impact financial markets or specific companies, it is relevant to the financial world as it involves a business in the fashion industry.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in this article. The focus is on Spanx’s new denim collection and the introduction of Spanxeffect categorization system.
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