Innovative Activewear for Everyday Use and Beyond
- Spanx launches new activewear collection called Spanxsmooth OnForm
- Activewear assortment continues to grow year over year
- Sara Blakely still holds a stake in the company after selling majority share to Blackstone
- Cricket Whitton promoted to CEO last year
Spanx, the shapewear company founded by Sara Blakely in 2000, has launched a new activewear collection called Spanxsmooth OnForm. The line features light compression garments designed for low-intensity exercise and casual dressing. The company plans to add more pieces to the line in the future, including flexible waist leggings, pants, sports bras, tops with removable cups, jumpsuits, and jackets. Spanx has seen its activewear assortment grow annually as customers adapt their lifestyles. Despite a 6% drop in athletic wear spending in 2024, according to Consumer Edge, the company continues to expand its product offerings. Sara Blakely sold a majority stake to Blackstone in 2021 but still holds a share in the business, while Cricket Whitton was promoted to CEO last year.
Factuality Level: 8
Factuality Justification: The article provides accurate and relevant information about Spanx’s activewear collection, its growth, and the company’s plans for future releases. It also mentions Sara Blakely’s involvement and the launch of Sneex footwear brand. However, it contains some minor details that are not directly related to the main topic (e.g., the sale of Spanx to Blackstone in 2021 and the decrease in athleticwear spending in 2024).
Noise Level: 3
Noise Justification: The article provides relevant information about Spanx’s activewear collection and its growth, as well as updates on the company’s founder Sara Blakely and CEO Cricket Whitton. However, it contains some repetitive information and lacks in-depth analysis or actionable insights.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses Spanx’s activewear collection and the company’s growth in this category, as well as Sara Blakely selling a majority share of the business to Blackstone. It also mentions the launch of a new footwear brand Sneex. These topics are related to financial aspects such as company valuation and product launches.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the text.
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