Online Fashion Brand Sees Growth Amidst Investment Boost

  • Sosandar’s revenues increased by 53% to £2.82m in six months
  • Orders grew by 47% to 64,709 with active customers up 70%
  • Underlying EBITDA loss of £2.7m due to increased investment
  • October saw net revenues exceeding £1m for the first time
  • November on track to surpass that performance

Online fashion brand Sosandar has reported a significant increase in revenues for the six months to September 30, 2019. Revenues soared by 53% to £2.82m, with orders rising by 47% to reach 64,709 and active customers increasing by 70%. This growth is attributed to new marketing initiatives. However, the company’s underlying EBITDA loss also increased to £2.7m due to higher upfront investment in team, product, and marketing. Joint CEOs Ali Hall and Julie Lavington expressed delight at the results, noting that October saw net revenues exceeding £1m for the first time and November is on track to surpass this performance. The brand’s database growth has also been strong, with a 26% month-on-month increase in subscribers and new subscribers up by over 300% compared to the same period last year.

Factuality Level: 8
Factuality Justification: The article provides accurate information about Sosandar’s financial performance, including revenue growth, order growth, active customer increase, and EBITDA loss. The CEOs’ comments also add context to the results and future expectations. However, there is a slight bias in their positive outlook on the brand’s performance.
Noise Level: 4
Noise Justification: The article provides relevant information about Sosandar’s financial performance and customer growth, as well as insights from the CEOs on their marketing initiatives and customer engagement. However, it lacks a comprehensive analysis of long-term trends or possibilities, accountability for powerful people, scientific rigor, and actionable insights.
Financial Relevance: Yes
Financial Markets Impacted: Sosandar
Financial Rating Justification: The article discusses financial results and performance of the online fashion brand Sosandar, including revenue growth, EBITDA loss, and customer engagement. This is relevant to financial topics as it pertains to a company’s financial performance and its impact on the business.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the text.

Reported publicly: www.retailsector.co.uk