Experience the Future of Retail at Snap Street

  • Snapchat launches immersive AR ‘high street’
  • Snap Street to open in East London
  • Features Depop and Boots brands
  • AR experiences showcased at Ely’s Yard building
  • Free event on 19-20 October
  • Snapchat x Depop AR mirror and Snapchat x Boots vanity mirrors

Snapchat is set to launch an immersive Augmented Reality (AR) high-street experience called Snap Street in East London’s Ely’s Yard building on Brick Lane. The event, taking place on 19 and 20 October, will feature brands like Depop and Boots, offering visitors a chance to interact with AR experiences available on the platform. Snapchat aims to elevate retail experience and showcase the future of high street shopping using its pioneering technology. Visitors can try out circular fashion from Depop’s claw machine and test beauty products from brands like Made by Mitchell, Beauty Crop, and Milk with Snapchat x Boots vanity mirrors. The event is free to attend and aims to provide a more personal experience for consumers and engaging retail opportunities for brands.

Factuality Level: 8
Factuality Justification: The article provides accurate and relevant information about Snapchat’s new immersive high-street experience, Snap Street, its location, participating brands, and the purpose of the event. However, it contains a brief mention of unrelated information about CEOs exiting retail boardrooms which is not directly related to the main topic.
Noise Level: 3
Noise Justification: The article provides relevant information about Snapchat’s new immersive high-street experience and how it aims to enhance the retail experience using AR technology. However, it also includes an unrelated sentence at the end about CEOs exiting in the retail industry which doesn’t fit the context of the main topic.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses Snapchat launching a new immersive high-street experience, which is related to the company’s efforts in utilizing AR technology for retail and fashion. However, it does not mention any direct impact on financial markets or specific companies.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: No extreme event is mentioned in the text and it’s not the main topic.

Reported publicly: www.retailgazette.co.uk