Snapchat’s latest feature transforms the app into a shopping destination!
- Snapchat is launching new shoppable adverts and product catalogues.
- The feature will be available to all advertisers starting in October.
- Advertisers can import their existing product feeds to automate ad creation.
- Snapchat has partnered with UK advertising agencies to enhance its e-commerce capabilities.
- The new commerce ads aim to help performance advertisers achieve better results.
Snapchat, the popular photo messaging app, is stepping into the world of e-commerce by introducing new shoppable adverts and product catalogues from its advertising partners. The feature, which has been in testing since June, will be available to all advertisers starting in October. This new capability allows advertisers to leverage their existing product feeds, making it easier to scale and automate ad creation for their Snapchat campaigns. Advertisers can import their own catalogues into the system, streamlining the process. To support this launch, Snapchat has partnered with several UK advertising technology agencies, including Miri Growth, Marketing VF, and Nest Performance, bringing its total number of technology partners to over 30. Stefan Cataldo, managing director and co-founder of Nest Performance, expressed excitement about being one of Snapchat’s certified partners, highlighting the potential for performance advertisers to achieve fantastic results, particularly in gaming and e-commerce. The new commerce ads are expected to further enhance advertisers’ ability to scale their presence and meet their business objectives.
Factuality Level: 8
Factuality Justification: The article provides accurate information about Snapchat’s move into e-commerce with shoppable adverts and catalogues, mentions the testing period, and includes a quote from one of the advertising partners. However, it lacks details on the specific benefits or impact of this new feature for users and advertisers.
Noise Level: 3
Noise Justification: The article provides relevant information about Snapchat’s entry into e-commerce with shoppable adverts and partnerships with advertising agencies. It also includes a quote from one of the partners supporting the move. However, it lacks in-depth analysis or exploration of long-term trends or consequences.
Financial Relevance: Yes
Financial Markets Impacted: Snap Inc’s stock price and advertising market
Financial Rating Justification: The article discusses Snapchat’s entry into e-commerce with shoppable adverts and catalogues, which can impact the company’s revenue and potentially affect its financial performance. It also mentions partnerships with advertising agencies that may influence the advertising market.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the text.
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