Mobile Devices Rule the Retail Game
- Smartphone becomes dominant device for online shopping
- Q4 2018/19 data shows 40.4% revenue from smartphones
- 74.3% of site visits through mobile devices
- Desktop conversion rates higher than smartphones
- Smartphones becoming fully transactional device for online shopping
For the first time, smartphones have become the primary device for making purchases on retail websites in the UK, according to IMRG Capgemini e-Retail Sales Index. In Q4 2018/19, smartphones accounted for 40.4% of sales revenue, while desktops had 39.7% and tablets had 19.9%. December 2018 saw smartphones accounting for over 70% of mobile device sales (the remaining 30% through tablets). Mobile devices now account for 74.3% of site visits, with desktops at 25.7%. Despite having the lowest conversion rates, smartphones should not be underestimated in their role in online shopping. The iPhone’s release in 2007 led to increased smartphone usage for product browsing, but it wasn’t until late 2015 that they became a fully transactional device. Smartphones are also well-suited for an omnichannel approach due to advancements in mobile banking and in-app purchases.
Factuality Level: 10
Factuality Justification: The article provides accurate information from a reliable source (IMRG Capgemini e-Retail Sales Index) and presents it objectively without any personal perspective or exaggeration.
Noise Level: 3
Noise Justification: The article provides relevant information about the increasing use of smartphones for online shopping and the role they play in the retail industry. It also includes insights from experts in the field. However, it lacks a deep analysis or exploration of long-term trends or possibilities, and does not offer actionable insights or solutions.
Financial Relevance: Yes
Financial Markets Impacted: UK retail industry
Financial Rating Justification: The article discusses a shift in consumer behavior towards using smartphones for online shopping, which can impact the UK retail industry’s sales and revenue distribution across different devices.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the text.
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