London Gets a Dose of Skims Next Summer

  • Kim Kardashian’s Skims to open first UK store in London next summer
  • 12,000 sq ft unit on Regent Street secured for 10 years
  • Skims currently valued at $4bn
  • Collaboration with Nike for activewear brand NikeSkims underway

Kim Kardashian’s shapewear brand, Skims, is set to open its first standalone store in the United Kingdom on London’s iconic Regent Street. The company has signed a ten-year lease for a 12,000 sq ft unit at 245-247 Regent Street, previously occupied by Ted Baker. Skims, which is valued at $4bn and available in stores like Harrods and Selfridges, plans to open its doors next summer. The brand’s CEO, Jens Grede, said that the London location will help forge a deeper connection with UK customers. Additionally, Skims is collaborating with Nike on a new activewear line called NikeSkims, offering women’s training apparel and eventually footwear and accessories tailored for high-intensity workouts.

Factuality Level: 8
Factuality Justification: The article provides accurate and relevant information about Skims opening a standalone store in London and their collaboration with Nike for activewear. However, there is some irrelevant information about Deliveroo and DoorDash at the end which is not related to the main topic.
Noise Level: 4
Noise Justification: The article is mostly focused on a specific business event (Skims opening a store in London) and provides some information about the company’s expansion plans. However, it also briefly mentions another unrelated topic (Deliveroo and DoorDash), which adds some noise to the content.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses Skims, Kim Kardashian’s shapewear brand, opening a standalone store in the UK and its collaboration with Nike for activewear. While it mentions financial values (brand valuation), it does not directly impact financial markets or specific companies.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in this article.

Reported publicly: www.retailgazette.co.uk