Kim Kardashian’s Shapewear Brand Targets Regent Street Location
- Skims, Kim Kardashian’s shapewear brand, eyes former Ted Baker Regent Street flagship store
- First UK physical store for Skims in London
- Brand already stocked in Harrods, Selfridges, and End Clothing in the UK
- Expansion into international markets with presence in Paris and Dublin
- Skims valued at $4bn after 2021 funding round
Skims, Kim Kardashian’s popular shapewear brand, is reportedly in talks to take over the vacant Ted Baker flagship store at 245 Regent Street, London. The prime retail location has been empty since August after Ted Baker closed its remaining UK stores. If the deal goes through, it would mark Skims’ first physical store in the UK, further expanding the brand’s global footprint. Since launching in 2019, Skims opened a permanent store in Washington, DC in June and plans to open more locations across the US in Florida and Texas. The potential Regent Street store would add to its growing presence in the retail market. Skims is already available at UK department stores like Harrods, Selfridges, and End Clothing and has expanded internationally with a presence in Galeries Lafayette in Paris and Brown Thomas in Dublin. The shapewear brand was valued at $4bn (£3.1bn) after a 2021 funding round.
Factuality Level: 8
Factuality Justification: The article provides accurate and relevant information about Skims’ expansion plans, including the potential new store location in London and the brand’s current presence in various department stores. It also mentions the brand’s valuation after a funding round. However, it briefly digresses into unrelated news about Labour’s first fiscal Budget since winning, which is not directly related to Skims or its business.
Noise Level: 4
Noise Justification: The article provides relevant information about Skims’ expansion plans and the brand’s growth, but it is mostly focused on retail news and does not offer significant analysis or insights beyond reporting on store openings and valuation.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses Skims, Kim Kardashian’s shapewear brand, expanding its global footprint by potentially opening a store in London and its valuation after a funding round. This relates to financial topics as it involves the company’s growth and valuation. However, there is no direct impact on specific financial markets or companies mentioned.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the text.
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