Fifth Consecutive Month of Decline

  • Shop prices deflation decelerated in October
  • Non-Food deflation decreased to 1.5%
  • Food inflation increased to 1.6%
  • Black Friday and Christmas expected to reverse the trend with lower prices
  • Rising global food prices and oil costs impacting retailers
  • Business rates burdening the industry
  • No-deal Brexit threat still present

Shop prices deflation slowed down to 0.4% in October from -0.6% in September, according to the British Retail Consortium (BRC). Non-food deflation decreased to 1.5%, while food inflation increased to 1.6%. The industry faces challenges such as rising global food prices and oil costs, along with the burden of business rates. Retailers hope that Black Friday and Christmas sales will reverse this trend with lower prices. A no-deal Brexit remains a concern.

Factuality Level: 8
Factuality Justification: The article provides accurate information about shop price deflation, non-food deflation, and food inflation rates in October compared to September, citing data from the British Retail Consortium. It also includes relevant quotes from Helen Dickinson, the chief executive of BRC, discussing the impact of global food prices, oil prices, business rates, and Brexit on retailers and consumers.
Noise Level: 7
Noise Justification: The article provides relevant information about shop price deflation and its deceleration in October compared to September, but it lacks a comprehensive analysis of long-term trends or possibilities, does not hold powerful people accountable for their decisions, and does not offer actionable insights or solutions. It also contains some repetitive information.
Financial Relevance: Yes
Financial Markets Impacted: Retail industry
Financial Rating Justification: The article discusses shop price deflation, non-food deflation, food inflation, and their impact on retailers’ costs and sales, which are financial topics related to the retail industry. It also mentions the potential impact of Brexit on the industry and consumer prices.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the last 48 hours.

Reported publicly: www.retailsector.co.uk