Covent Garden Attraction for Innovative Brands

  • Seven Dials adds five new brands to its Covent Garden portfolio
  • Odd Muse and Missoma open flagship stores in Monmouth Street
  • LAKRIDS BY BÜLOW joins retail line-up on Monmouth Street
  • Horace debuts in the UK at Neal Street
  • Loake expands its presence with a new store on Neal Street

Shaftesbury Capital has announced the addition of five new brands to its Seven Dials neighbourhood within Covent Garden. Independent womenswear retailer Odd Muse, contemporary jewellery brand Missoma, gourmet liquorice brand LAKRIDS BY BÜLOW, skincare brand Horace and shoemaker Loake have all joined the location. This move continues to demonstrate the destination’s appeal in attracting independent and innovative brands as well as flagship store openings. Odd Muse and Missoma opened their first permanent brick-and-mortar stores on Monmouth Street, following a successful pop-up at Covent Garden’s Market Building earlier this year. LAKRIDS BY BÜLOW joined the retail line-up on Monmouth Street. Horace will debut in the UK at 29 Neal Street, offering natural skincare in a modern and contemporary environment. Loake joins established brands like Space NK and Astrid and Miyu on Neal Street. Shaftesbury Capital’s Michelle McGrath said: ‘These latest announcements bolster Seven Dials’s reputation as a hub for pioneering, high-quality retail concepts.’

Factuality Level: 10
Factuality Justification: The article provides accurate and objective information about new brands joining the Seven Dials neighborhood in Covent Garden, including quotes from relevant sources and details about their products and reasons for choosing this location.
Noise Level: 3
Noise Justification: The article provides information about new brands joining a specific shopping area in Covent Garden and their reasons for choosing this location. It is relevant to the topic of retail expansion and growth within this particular area, but may not have significant broader implications or provide actionable insights.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses new brands joining a shopping area within Covent Garden’s portfolio, which could potentially impact the retail sector and individual brand performances, but does not directly mention any financial markets or companies beyond that.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: No extreme event mentioned in the article

Reported publicly: www.retailsector.co.uk