Creating a Calmer In-Store Environment for All Customers
- Sephora trials ‘quiet hours’ in selected stores
- Initiative runs at Westfield White City, Birmingham and Manchester Trafford stores every Tuesday and Thursday morning for 12 weeks
- Music and lights lowered or turned off, digital screens minimized during quiet hours
- Part of Sephora’s commitment to a more inclusive shopping experience
- Initiative aims to cater to customers with sensory concerns
Sephora is testing ‘quiet hours’ in some of its stores to provide a more inclusive shopping experience for customers. The beauty retailer will lower or turn off music, dim lights, and minimize digital screens at Westfield White City, Birmingham, and Manchester Trafford locations every Tuesday and Thursday morning for the next 12 weeks. This initiative aims to cater to those who may benefit from a calmer, less sensory-stimulating environment. Sephora UK managing director Sarah Boyd said they are exploring different ideas and formats to appeal to all beauty lovers, regardless of age groups and needs. The company is open to feedback on the trial.
Factuality Level: 8
Factuality Justification: The article provides accurate information about Sephora’s trial of ‘quiet hours’ in some stores and the reasons behind it, including specific details such as the participating locations and times. It also includes a quote from Sephora UK managing director Sarah Boyd. However, the article ends abruptly with an unrelated statement about Tesco, which is not relevant to the main topic.
Noise Level: 3
Noise Justification: The article provides relevant information about Sephora’s initiative to create a more inclusive shopping experience for customers with sensory concerns and quotes from the managing director. However, it could benefit from more details on the impact of this trial and feedback from customers or experts in the field.
Financial Relevance: No
Financial Markets Impacted: No
Financial Rating Justification: The article discusses Sephora’s trial of ‘quiet hours’ in some stores to create a more inclusive shopping experience for customers, but it does not pertain to financial topics or impact financial markets or companies. It is focused on the retailer’s efforts to improve customer experience and inclusivity.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the text.
www.retailgazette.co.uk