Breaking Barriers with Diverse Card Designs

  • Scribbler becomes the first UK high street retailer to stock greeting cards featuring interracial and LGBTQ couples
  • Huetribe designed the range to promote social inclusivity and celebrate diversity
  • Tineka Smith launched Huetribe after struggling to find a card with an interracial couple on it
  • Vanessa Mallia, head of PR at Scribbler, says they pride themselves on offering alternative products
  • Huetribe cards are now available in multiple UK stores and online

Greetings card retailer Scribbler has made a significant step towards inclusivity by becoming the first UK high street store to stock greeting cards featuring interracial and LGBTQ couples. The range, created by Huetribe, aims to promote social inclusivity and celebrate the beauty of diversity. Tineka Smith, founder of Huetribe and in an interracial relationship herself, launched her business after struggling to find a card with a black and white couple on it. She believes that seeing diverse images on greeting cards gives a sense of acceptance. Vanessa Mallia, head of PR and social media at Scribbler, says they pride themselves on offering alternative humour cards and products not found elsewhere. As a result, they’re delighted to be the first UK high street retailer representing interracial and LGBT couples with Huetribe cards available in multiple stores and online.

Factuality Level: 10
Factuality Justification: The article provides accurate information about a company’s decision to stock greeting cards featuring interracial and LGBTQ couples, includes quotes from the founder of Huetribe and the head of PR at Scribbler, and lists the locations where the cards are available.
Noise Level: 2
Noise Justification: The article is relevant and informative, providing a unique perspective on the inclusion of diverse relationships in greeting cards. It highlights a positive development in representation and supports it with personal experiences and statements from the involved parties. However, it lacks significant analysis or long-term trends exploration.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses a UK high street retailer (Scribbler) introducing new greeting cards featuring interracial and LGBTQ couples, which may impact their sales and customer base. However, it does not directly affect financial markets or companies beyond the retail sector.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: Minor
Extreme Rating Justification: There is no extreme event mentioned in the article. The content discusses a positive step towards inclusivity and social progress by stocking greeting cards featuring interracial and LGBTQ couples.

Reported publicly: www.retailsector.co.uk