Ads on the go for a more convenient shopping experience
- Sam’s Club introduces retail media to Scan & Go tool
- Ads displayed on in-app cart page for select members
- Advertisers can track metrics like ROAS, CTR and conversion rate
- Scan & Go adoption increased by 50% over past three years
- In-store retail media gaining popularity among grocers
Sam’s Club has introduced its retail media network, Sam’s Club Member Access Platform, to its Scan & Go tool. The feature displays ads on the in-app cart page and refreshes after each new product scan, allowing advertisers to connect with shoppers at the point of conversion. This enhances the shopping experience while providing measurable results for retailers. Sam’s Club plans to roll out this feature to all its stores soon.
Factuality Level: 8
Factuality Justification: The article provides accurate information about Sam’s Club’s new Scan & Go display ads feature and its benefits for advertisers and members. It also mentions the growth of in-store retail media and other grocers adopting similar strategies. However, it contains some minor repetitive information and uses slightly sensational language.
Noise Level: 3
Noise Justification: The article provides information about a new feature in Sam’s Club’s retail media network and its potential benefits for advertisers and shoppers. However, it lacks analysis or exploration of long-term trends or consequences of decisions on those who bear the risks. It also does not contain scientific rigor or intellectual honesty, as it mostly reports on a new development without questioning it.
Financial Relevance: Yes
Financial Markets Impacted: Sam’s Club, retail media networks, advertisers
Financial Rating Justification: The article discusses Sam’s Club’s new Scan & Go display ads feature that impacts financial markets by potentially increasing revenue for the company and impacting advertisers in the retail media industry.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the article. It discusses Sam’s Club’s new Scan & Go display ads and its impact on retail media.
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