New in-store marketing campaign showcases supply chain and sustainability efforts

  • Sainsbury’s launches ‘Good to Know’ campaign to highlight sustainability
  • New in-store marketing campaign features orange point of sale signs
  • Campaign aims to raise awareness of Sainsbury’s supply chain and sustainability efforts
  • Subjects covered include sourcing, recycling, and philanthropy
  • Examples include commitment to pole and line-caught tuna and more space for chickens
  • Sainsbury’s also introduces ‘Low Everyday Prices’ value offering

Sainsbury’s has launched a new in-store marketing campaign called ‘Good to Know’ to showcase its supply chain and sustainability credentials. The campaign features orange point of sale signs in stores, with the aim of raising awareness and making it easier for customers to understand how the supermarket is ‘doing the right things’ when it comes to the environment, animal welfare, and community work. The campaign covers a range of subjects including sourcing, recycling, and philanthropy. Examples include Sainsbury’s commitment to using only 100% pole and line-caught tuna in its own-label products and providing 20% more space for its own-label poultry compared to the industry standard. In addition to the sustainability campaign, Sainsbury’s has also introduced a new value offering called ‘Low Everyday Prices’, which provides market low prices on selected big brand products.

Factuality Level: 8
Factuality Justification: The article provides factual information about Sainsbury’s new in-store marketing campaign, including details about the campaign, the new logo, and examples of the messaging used. There are no obvious signs of bias, misleading information, or sensationalism in the article. The information presented seems to be accurate and objective, focusing on the details of the campaign and its goals.
Noise Level: 3
Noise Justification: The article provides relevant information about Sainsbury’s new in-store marketing campaign, showcasing its supply chain and sustainability credentials. It includes details about the campaign, such as the new logo, subjects covered, and examples of commitments made by Sainsbury’s. However, there is some noise in the article with the inclusion of unrelated information about Primark’s ecommerce strategy towards the end.
Financial Relevance: No
Financial Markets Impacted: No
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Rating Justification: The article does not pertain to financial topics and does not describe any extreme events.

Reported publicly: www.retailgazette.co.uk