Joining the growing drinkware market and reaching new customers
- RTIC Outdoors expands into Walmart
- Selling 55 best-selling products in 3,800 stores
- Drinkware market in the U.S. expected to grow at 6% annually
- Heightened demand for sustainable drinkware driving growth
- DTC brands like Yeti and Stanley also seeing success in the market
- RTIC’s partnership with Walmart follows the trend of DTC brands forging wholesale partnerships
- CEO of RTIC Outdoors excited about expanding reach and accessibility
- Many DTC brands are expanding through wholesale partnerships
RTIC Outdoors is expanding its reach by partnering with Walmart to sell 55 of its best-selling products in 3,800 stores and online. The drinkware market in the U.S. is expected to grow at an annual rate of 6%, driven by increased demand for sustainable options. Other brands like Yeti and Stanley have also seen success in this market. This partnership follows the trend of direct-to-consumer (DTC) brands forging wholesale partnerships to expand their reach. RTIC Outdoors CEO, Bill Pond, expressed excitement about reaching new customers and making outdoor adventures accessible and affordable for everyone. Many DTC brands are following this strategy for growth.
Factuality Level: 7
Factuality Justification: The article provides information about the expansion of RTIC into Walmart and the overall drinkware market in the U.S. It includes data from a report by Global Market Insights and mentions the growth of other brands like Yeti and Stanley. The article also discusses the trend of DTC brands forming wholesale partnerships. While the article lacks in-depth analysis and could provide more context on the industry trends, it does not contain any significant misinformation or bias.
Noise Level: 3
Noise Justification: The article provides relevant information about the expansion of RTIC into Walmart and the overall drinkware market trends. It includes data from a report by Global Market Insights and mentions the strategies of other brands in the industry. However, it lacks in-depth analysis, accountability, and actionable insights.
Financial Relevance: Yes
Financial Markets Impacted: The article mentions the growth of the drinkware market in the U.S. and the expansion of RTIC into Walmart. This could impact the financial performance of companies in the drinkware industry, such as Yeti, Stanley, and RTIC.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Rating Justification: The article primarily focuses on the growth of the drinkware market and the expansion of RTIC into Walmart. There is no mention of any extreme events or their impact.
www.retaildive.com