Revolutionizing Activewear Fit with 3D Scanning

  • Rhone introduces Custom Made by Rhone technology for made-to-measure apparel
  • 3D body scans ensure tailored fit for customers
  • Made-to-measure apparel available in two to three weeks
  • Competitors like Lululemon and Vuori offer similar products
  • Rhone expands into womenswear
  • Custom suiting brand Indochino launches ready-to-wear suit collection
  • Billy Reid acquires Knot Standard’s DTC business
  • Tess Roering and Jimmy Pitaro join Rhone’s board of directors

Rhone, a leading activewear brand, is expanding its product offerings to include made-to-measure apparel through its new Custom Made by Rhone technology. The company aims to provide tailored fits for customers using 3D body scans and plans to deliver the products within two to three weeks. This move comes as competitors like Lululemon and Vuori also offer similar items, while Rhone recently added womenswear to its lineup. With an infusion of cash from a Series D round of financing, Rhone is poised for growth and expansion.

Factuality Level: 8
Factuality Justification: The article provides accurate information about Rhone’s new tailored dress shirt offering, mentions competitors in the market, and includes relevant details about recent board additions and financial transactions. However, it lacks some context on Rhone’s overall business performance or customer feedback.
Noise Level: 3
Noise Justification: The article provides relevant information about Rhone’s tailored dress shirt offering and its expansion into custom apparel. It also mentions competitors in the market and recent changes in the company’s management and ownership. However, it lacks a deeper analysis or exploration of industry trends and does not offer significant insights beyond reporting on recent events.
Financial Relevance: Yes
Financial Markets Impacted: The article discusses Rhone’s expansion into custom apparel, acquisitions, and board additions which can impact the company’s financial performance and growth. It also mentions investments made by Charlotte Hornets co-owner Gabe Plotkin and former NFL quarterbacks Steve Young and Tim Tebow.
Financial Rating Justification: The article discusses Rhone’s business strategies, acquisitions, and funding, which are all related to the company’s financial performance and growth. It also mentions the impact of custom apparel on competitors like Lululemon and Vuori.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the text. The article discusses Rhone’s expansion into custom apparel and recent changes in its board members and financing.

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