Amid job cuts and economic pressures, retailers brace for a challenging holiday hiring season.

  • Job cuts in retail surged 274% in the first five months of 2023 compared to 2024.
  • Retail hiring for the 2025 holiday season is expected to be the lowest since 2009.
  • Retailers are projected to hire fewer than 500,000 seasonal workers this year.
  • Target is focusing on maximizing its current workforce instead of hiring new employees.
  • Kohl’s aims to hire over 300 seasonal workers but did not specify a total hiring goal.
  • Dollar Tree plans to hire thousands of associates across its stores.
  • Spirit Halloween is looking to fill around 50,000 positions for the holiday season.
  • Michaels aims to hire 10,000 seasonal workers, with many potentially transitioning to regular roles.
  • Bath & Body Works expects to hire over 30,000 seasonal associates, maintaining similar numbers to previous years.

The retail sector is facing significant challenges as it approaches the 2025 holiday season. Job cuts have skyrocketed by 274% in the first five months of 2023 compared to the same period in 2024, according to Challenger, Gray & Christmas. This trend has continued into the summer months, with retailers shedding jobs while hiring efforts are slowing down. The current labor market is lackluster, affecting consumer spending, particularly among lower-income households. Some firms, like PwC, predict a decline in holiday sales this year, which could lead to fewer seasonal hires. Retail hiring is expected to drop to its lowest level since the recession in 2009, with projections of fewer than 500,000 seasonal workers, down from over 543,000 last year. Many retailers are not specifying their hiring goals, indicating a strategy of ‘doing more with less.’ nnTarget has shifted its focus to its existing workforce, allowing current employees to take on extra hours instead of announcing a specific hiring goal. Kohl’s has announced plans to hire over 300 seasonal workers but has not provided a total hiring figure. Dollar Tree is actively seeking to hire thousands of associates across its extensive network of stores. Spirit Halloween is looking to fill around 50,000 positions to support its retail locations, emphasizing the importance of its associates in creating a memorable shopping experience. Michaels has set a goal of hiring 10,000 seasonal workers, with many of last year’s hires transitioning to permanent roles. Lastly, Bath & Body Works plans to bring on over 30,000 seasonal associates, maintaining hiring levels similar to previous years. As the holiday season approaches, retailers are navigating a complex landscape of economic pressures and changing consumer behavior.·

Factuality Level: 7
Factuality Justification: The article provides a detailed overview of the current state of retail hiring, supported by statistics and quotes from industry experts. However, it includes some redundancy and could benefit from a more concise presentation. While the information appears to be mostly accurate, the reliance on projections and statements from companies may introduce some bias, as it reflects the perspectives of those entities rather than an objective analysis.·
Noise Level: 6
Noise Justification: The article provides relevant information about the current state of retail hiring and job cuts, supported by data from Challenger, Gray & Christmas. However, it lacks deeper analysis of the long-term implications of these trends and does not hold powerful entities accountable. While it stays on topic, it primarily reports on hiring announcements without offering actionable insights or solutions.·
Financial Relevance: Yes
Financial Markets Impacted: Retail companies
Financial Rating Justification: The article discusses job cuts and reduced hiring plans for seasonal workers in the retail sector, which can impact these companies’ financial performance and potentially affect their sales during the holiday season. This information is relevant to investors and stakeholders in the retail industry.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: The article discusses trends in retail hiring and job cuts but does not mention any extreme events that occurred in the last 48 hours.·

Reported publicly: www.retaildive.com