Outdoor Retailer Defies High Street Doomsayers with 16.2% Growth
- Record Christmas trading for Mountain Warehouse with sales up 16.2% to £95.8m
- Online sales increased by 21.6% during the festive period
- Black Friday was the busiest day on record with over £2.5m in sales
- Over three million customers served in 13 weeks
- Bestsellers included socks, winter jackets, hats, and gloves
- Mountain Warehouse plans to open 50 new stores in 2020
- CEO Mark Neale dismisses doom-mongers predicting the death of high street retail
Mountain Warehouse, a specialist in outdoor clothing and equipment, reported record Christmas trading with sales reaching £95.8m during the 13 weeks leading up to December 2019. Online sales surged by 21.6%, and Black Friday was its busiest day ever with over £2.5m in sales. The company served over three million customers, selling over half a million pairs of socks, one million winter jackets, gloves, and scarves. Founder and CEO Mark Neale credits their ‘bricks and clicks’ strategy for the success amidst Brexit uncertainties and plans to open 50 new stores in 2020, creating over 600 jobs.
Factuality Level: 10
Factuality Justification: The article provides accurate information about Mountain Warehouse’s Christmas trading performance, including sales figures, growth percentages, best-selling products, and the company’s expansion plans. It also includes a quote from the CEO that supports the positive outlook on the business.
Noise Level: 3
Noise Justification: The article provides relevant information about Mountain Warehouse’s record Christmas trading, sales growth, and expansion plans. However, it lacks a deeper analysis of the factors contributing to their success and does not explore broader trends or consequences of Brexit on the retail industry.
Financial Relevance: Yes
Financial Markets Impacted: Mountain Warehouse’s stock price may be impacted by the positive trading results
Financial Rating Justification: The article discusses the company’s financial performance and plans for expansion, which could potentially affect its stock price and impact investors.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: No extreme events mentioned in the article
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