A game-changing partnership to make fashion accessible for all!

  • Primark partners with disability advocate Victoria Jenkins for adaptive clothing.
  • The initial adaptive range included lingerie with magnetic closures.
  • Further details of the partnership will be revealed later this year.
  • Victoria Jenkins founded the adaptive fashion brand Unhidden in 2016.
  • Primark aims to make fashion more accessible for disabled and chronically ill individuals.

Primark has announced a collaboration with disability advocate Victoria Jenkins to expand its adaptive clothing offerings. This partnership follows the launch of Primark’s first adaptive product range earlier this year, which featured a lingerie collection designed with magnetic closures, including a seam-free bra, lace bralette, briefs, and period pants. More details about Jenkins’ collaboration with Primark, facilitated by PDS Radius Brands founder Damian Hopkins CBE, are expected to be disclosed later this year. Jenkins, who established her award-winning adaptive fashion brand Unhidden in 2016, aims to normalize universal design based on her personal experiences with disability. She expressed her enthusiasm, stating that Primark’s commitment to addressing the needs of the disabled and chronically ill community will be transformative for millions. Primark’s trading director, Ann Marie Cregan, echoed this sentiment, highlighting their shared passion for making fashion accessible and their eagerness to learn from Jenkins to enhance their adaptive fashion offerings. This initiative aligns with Primark’s broader strategy to create a more inclusive shopping and working environment for disabled individuals.

Factuality Level: 8
Factuality Justification: The article provides accurate and relevant information about Primark’s partnership with disability advocate Victoria Jenkins to introduce more adaptive clothing in their stores. It mentions the background of Unhidden, a brand founded by Jenkins, and quotes from both Jenkins and Primark’s trading director Ann Marie Cregan. The article also briefly touches on Primark’s previous adaptive product range and its commitment to accessibility. However, it could provide more details about the new collection and partnership with PDS Radius Brands.
Noise Level: 3
Noise Justification: The article provides relevant information about Primark’s partnership with disability advocate Victoria Jenkins to introduce more adaptive clothing in their stores, highlighting the importance of making fashion accessible for everyone. It also mentions the founder of Unhidden and Primark’s plans to become more accessible for disabled customers and staff. However, it could provide more details about the new product range and the specific features of the adaptive clothing.
Financial Relevance: Yes
Financial Markets Impacted: Primark’s adaptive clothing range may impact the retail industry and potentially affect their sales and market share, as well as influence other fashion brands to follow suit.
Financial Rating Justification: The article discusses Primark’s partnership with disability advocate Victoria Jenkins to introduce more adaptive clothing to its stores. This can have financial implications for the company as it may impact their sales and market positioning in the retail industry. Additionally, it could influence other fashion brands to adopt similar initiatives, potentially affecting their performance in the market.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the text.

Reported publicly: www.retailgazette.co.uk