Inclusive Fashion for All: Primark’s New Adaptive Collection
- Primark expands adaptive clothing range with Victoria Jenkins
- 49-piece range includes wardrobe staples with adaptive features
- Magnetic zippers, hidden openings for tube access, elasticated waistbands and accessible fastenings
- Retail prices from £12 to £24
- Available in 31 stores nationwide and via click and collect service
- Partnered with Research Institute for Disabled Consumers (RiDC) for research
- 24% of UK population lives with a disability, 75% struggle to find accessible clothing
- Primark head of diversity and inclusion praises expert partnerships
Primark has expanded its adaptive clothing range, collaborating with disability advocate and Unhidden founder Victoria Jenkins. The new 49-piece collection includes wardrobe staples like jumpers, jeans, T-shirts, and trench coats featuring adaptive features such as magnetic zippers, hidden openings for tube access, elasticated waistbands, and accessible fastenings. Prices range from £12 to £24. The collection will be available in 31 stores nationwide and through Primark’s click and collect service in 113 UK stores. Primark partnered with the Research Institute for Disabled Consumers (RiDC) to conduct research on disabled shoppers’ challenges, revealing that 24% of the UK population lives with a disability, and 75% struggle to find accessible clothing. The head of diversity and inclusion at Primark praised expert partnerships in developing the adaptive collection.
Factuality Level: 8
Factuality Justification: The article provides accurate information about Primark’s adaptive clothing range, collaboration with Victoria Jenkins, features of the collection, pricing, availability, and partnership with Research Institute for Disabled Consumers. It also includes quotes from relevant sources. However, it contains some minor repetitive information and slight exaggeration in phrases like ‘stuff of dreams.’
Noise Level: 2
Noise Justification: The article provides relevant information about Primark’s adaptive clothing range and its collaboration with disability advocate Victoria Jenkins. It includes details about the features of the collection and the challenges faced by disabled shoppers. The article also highlights the importance of the partnership between Primark and the Research Institute for Disabled Consumers (RiDC). However, it could provide more information on the impact of this initiative on the fashion industry and how it will change the landscape for disabled individuals.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses Primark’s adaptive clothing range, which may impact their sales and brand image. However, it does not directly mention any financial markets or companies being impacted.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: Minor
Extreme Rating Justification: There is no extreme event mentioned in the article. The main topic is Primark’s new adaptive clothing range for disabled individuals.
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