Coffee Subscription Remains Affordable for Customers
- Pret caps coffee subscription price at £5
- Scrapped planned price increase to £10
- Club Pret offer provides 50% off up to five drinks a day for £5 a month
- Free drinks perk and food discount removed in September
- Dual pricing to be scrapped across food products
Pret has confirmed that its coffee subscription will remain at £5 per month for customers after scrapping the planned price increase to £10. The sandwich chain introduced Club Pret offer, which provides subscribers with 50% off up to five Barista-made drinks a day for £5 a month. Last year, the company faced criticism when it ditched free drinks perks and food discounts for subscribers in favor of a new subscription scheme. The changes introduced in September removed the option for five free barista-made drinks per day and 20% off on food products. Pret’s UK and Ireland managing director, Clare Clough, said at the time: ‘It’s almost four years since we introduced our coffee subscription at the height of the pandemic, and I’m proud of the role Club Pret has played for us and our customers since. With Club Pret subscription, coffees, teas, coolers, and iced drinks will continue to be the best offer on the high street at a much more accessible price than the £360 a year people have been paying for the current scheme.’
Factuality Level: 8
Factuality Justification: The article provides accurate and relevant information about Pret’s coffee subscription pricing and its changes over time, with no clear signs of sensationalism or opinion masquerading as fact.
Noise Level: 7
Noise Justification: The article is mostly focused on a specific company’s pricing changes and does not provide any significant insights or analysis beyond reporting the news. It also includes an unrelated mention of Richard Price’s departure from M&S clothing, which adds noise to the content.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses changes to Pret’s coffee subscription pricing and its impact on customers, which can be considered a financial topic as it involves the cost of products and services offered by the company. However, there is no mention of any direct impact on financial markets or specific companies.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: Minor
Extreme Rating Justification: There is no extreme event in the text and it mainly discusses changes to Pret’s coffee subscription pricing.
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