From 0 to 300 Stores in Just Three Years!

  • Poundland’s fashion brand PEP&CO to trade across UK and Republic of Ireland from over 300 locations by end of June
  • PEP&CO aims for £100m+ annual turnover in three years, employing around 2,000 people
  • Brand expects to be more available than M&S at some point this year
  • Recently nominated as one of UK’s top 2018 Emerging Retailers at the Retail Week Awards

Poundland’s fashion brand, PEP&CO, is set to trade across the UK and Republic of Ireland from over 300 locations by the end of June, just a year after starting its ‘shop-in-shop’ rollout. The brand aims to become a top 15 UK clothing retailer by volume, alongside brands like River Island, TopMan, ASOS, and Peacocks. PEP&CO expects to surpass M&S in availability this year, taking over a former M&S shop in Accrington, Lancashire. Sarah Morgan, PEP&CO’s incoming merchandising director, praised the team’s achievements, calling it ‘supercar-like acceleration’.

Factuality Level: 8
Factuality Justification: The article provides accurate and relevant information about PEP&CO’s expansion plans, its performance at the Retail Week Awards, and its growth in comparison to other retailers. However, it includes a metaphorical statement about acceleration which is not strictly necessary for conveying the facts.
Noise Level: 3
Noise Justification: The article provides relevant information about PEP&CO’s expansion and its growth potential, but it lacks in-depth analysis or exploration of long-term trends or consequences of decisions on those who bear the risks.
Financial Relevance: Yes
Financial Markets Impacted: Retail sector
Financial Rating Justification: The article discusses PEP&CO’s expansion plans, which impacts the retail market and financial performance of Poundland and potentially other fashion brands like River Island, TopMan, ASOS, Peacocks, and M&S.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: No extreme events mentioned in the article.

Reported publicly: www.retailsector.co.uk