Celebrities Among Consumers, Sales Top $100 Million

  • Poppi faces class action lawsuit for ‘prebiotic’ claims
  • Celebrities Kylie Jenner and Billie Eilish are among Poppi’s consumers
  • Class action lawsuits targeting the food and beverage industry have become a phenomenon in recent years
  • Poppi has posted triple-digit growth in recent years, reaching $100 million in sales
  • A can of Poppi contains 5 grams of sugar and 25 calories
  • Texas-based Poppi is not engaged in acquisition talks with larger beverage companies

Poppi, a prebiotic soda brand with flavors like Doc Pop and Ginger Lime, has faced a class action lawsuit for allegedly making false claims about its health benefits. The complaint states that the product’s health benefits are misleading due to low levels of prebiotics and high sugar content. Despite its nationwide presence in major retailers like Target and Whole Foods, Poppi denies being engaged in acquisition talks with larger beverage companies. Celebrities such as Kylie Jenner and Billie Eilish are among the brand’s consumers.

Source: https://www.retaildive.com/news/poppi-faces-class-action-lawsuit-for-prebiotic-claims/717900
Factuality Level: 8
Factuality Justification: The article provides accurate and objective information about Poppi’s sales figures, its presence in major retailers, and the ongoing class-action lawsuit against the company. It also includes relevant details about the founders of Poppi and their response to acquisition rumors. However, it lacks a clear explanation of what the product is supposed to do for gut health and how it failed to deliver on those claims.
Noise Level: 3
Noise Justification: The article provides some relevant information about a class action lawsuit against Poppi, a prebiotic soda brand, and its founders. However, it contains some irrelevant details such as the mention of celebrities who consume the product and speculation about potential acquisition by Coca-Cola. The focus on the company’s growth and rumors detract from the main topic.
Financial Relevance: Yes
Financial Markets Impacted: Poppi, Target, 7-Eleven, Kroger, Whole Foods, Coca-Cola
Financial Rating Justification: The article discusses the financial success of Poppi, a prebiotic soda brand, and mentions its presence in major retailers like Target, 7-Eleven, Costco, and Whole Foods. It also touches upon potential acquisition rumors involving Coca-Cola. This has relevance to financial topics as it involves company performance and market impact.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: Minor
Extreme Rating Justification: There is no extreme event mentioned in the article. The issue discussed is a legal dispute involving a company and its customers, which has minor impact as it’s related to false claims about health benefits of their product.

Reported publicly: www.retaildive.com