New owner plans to open stores and expand product categories
- Outdoor Voices has been acquired by Consortium Brand Partners, the owner of Draper James.
- The acquisition puts Outdoor Voices in a healthier financial position.
- The brand plans to open new stores and expand into adjacent product categories.
- The company’s previous financial challenges were attributed to overpaying for customer acquisition and expensive leases.
- Consortium Brand Partners sees opportunities for category growth and global expansion at Outdoor Voices.
Outdoor Voices, the lifestyle athletics brand, has been acquired by Consortium Brand Partners, the owner of Draper James. The acquisition comes after Outdoor Voices abruptly closed its stores earlier this year. Consortium Brand Partners sees potential for growth and expansion at Outdoor Voices, and plans to open new stores in the future. The company also aims to expand into adjacent product categories. The acquisition has put Outdoor Voices in a healthier financial position, addressing previous challenges related to customer acquisition costs and expensive leases. Consortium Brand Partners believes that the brand’s problems were due to a broken business, not a broken brand. The new owner also sees opportunities for international expansion and partnerships with wholesale accounts. In addition, Consortium Brand Partners plans to focus on product and design improvements, reconnecting with the brand’s customer base, and exploring category extensions. Overall, the acquisition provides a fresh start for Outdoor Voices and sets the stage for future growth.·
Source: https://www.retaildive.com/news/outdoor-voices-acquired-consortium-brand-partners/717882
Factuality Level: 3
Factuality Justification: The article provides a detailed account of the acquisition of Outdoor Voices by Consortium Brand Partners, including information on the leadership, future plans, past challenges, and potential growth opportunities. However, the article lacks diverse perspectives, contains some biased language, and includes opinions presented as facts, especially in the quotes from Consortium Brand Partners’ co-founder and managing partner Cory Baker. The article also includes some unnecessary details and repetitions, which lower its factuality level.·
Noise Level: 3
Noise Justification: The article provides a detailed analysis of the acquisition of Outdoor Voices by Consortium Brand Partners, including the history of the brand, financial challenges, and future growth plans. It offers insights into the reasons behind the acquisition, the strategies for revitalizing the brand, and potential expansion opportunities. The information is relevant, supported by quotes from key figures, and stays on topic without excessive repetition.·
Financial Relevance: Yes
Financial Markets Impacted: The acquisition of Outdoor Voices by Consortium Brand Partners may impact the financial markets and companies in the retail and apparel industry.
Financial Rating Justification: The acquisition of Outdoor Voices by Consortium Brand Partners is a significant event in the retail and apparel industry. It indicates potential changes in the financial landscape for both companies and may have implications for other players in the market.·
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: null·
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