UK Shoppers Fuel Online Sales Growth
- Average online order value increases for 14 consecutive months
- UK shoppers drive the increase in order values
- Online retail parcel delivery volumes up by 13.9% year-on-year in April
- Easter’s early arrival did not impact sales significantly
- Lower order volumes in April compared to Q1, but still higher than last year
- Higher share of faster, next-day delivery services likely a factor
The average value of online orders has increased for the 14th consecutive month, according to data from IMRG MetaPack UK Delivery Index. UK shoppers played a significant role in driving this growth, with each month’s value surpassing that of the same month last year. Despite Easter falling early this year and potentially affecting sales, there was only a marginal decline compared to March. April saw lower order volumes than Q1 but still outperformed the previous year. Analysts attribute this to improved on-time delivery performance and an increase in faster, next-day delivery services. Despite challenging conditions last year, 2018 has proven to be a good year for online retail so far.
Factuality Level: 8
Factuality Justification: The article provides accurate and objective information about the increase in average order value for online purchases and the factors contributing to it. It cites data from a reliable source (IMRG MetaPack UK Delivery Index) and includes expert opinions from industry professionals. However, it could provide more context on the overall market size or other relevant factors that may have influenced the increase.
Noise Level: 4
Noise Justification: The article provides relevant information about the increase in average order value and online retail parcel delivery volumes, as well as insights from experts in the field. It also includes data to support its claims. However, it could benefit from more analysis of long-term trends or possibilities, and exploring consequences for consumers and businesses.
Financial Relevance: Yes
Financial Markets Impacted: Online retailers and delivery companies
Financial Rating Justification: The article discusses an increase in average order value for online purchases and a rise in parcel delivery volumes, which can impact the financial performance of online retailers and delivery companies.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: No extreme event mentioned in the text.
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