UK Supermarkets See 12.5% Online Share in Festive Season
- Online grocery sales doubled during the festive period
- UK supermarkets’ online share reached 12.5%
- 8.5 million households shopped for groceries online compared to 5.7 million in 2019
- Total spending at UK supermarkets was £12bn, with £1.3bn spent online
- Beer, wine and spirits saw significant growth
- Lidl led the growth with a 20.9% increase, followed by Morrisons at 9.2%
The festive period saw a significant increase in online grocery sales, with the UK supermarket’s online share reaching 12.5%, up from 6.7% last year. Nielsen data revealed that 8.5 million households shopped for groceries online, compared to 5.7 million in 2019. Total spending at UK supermarkets amounted to £12bn, with £1.3bn spent online. Beer, wine, and spirits experienced rapid growth, while Lidl led the retailers’ growth with a 20.9% increase followed by Morrisons at 9.2%.
Factuality Level: 10
Factuality Justification: The article provides accurate information from a reliable source (Nielsen), presents data in a clear manner, and offers insights from an expert (Mike Watkins). It does not include any irrelevant or sensational details, nor does it present personal opinions as facts. The reporting is objective and the conclusions are based on the data provided.
Noise Level: 3
Noise Justification: The article provides relevant information about the increase in online grocery sales during the Christmas period in the UK and highlights some specific categories that experienced growth. It also mentions the performance of certain retailers. However, it could provide more analysis or context on how this trend may impact the future of grocery shopping and consumer behavior beyond the pandemic.
Financial Relevance: Yes
Financial Markets Impacted: UK supermarkets and related companies
Financial Rating Justification: The article discusses changes in grocery sales and consumer behavior during the Christmas period, which can impact the financial performance of UK supermarkets and related companies.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the last 48 hours.
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