Record-high average order value boosts online retail
- Online retail parcel delivery order volumes increased by 15.2% year-on-year in July
- Delivery growth remained strong despite summer months
- Next-day services accounted for 36.5% of all online orders
- 90% of deliveries were successful on-time
- Average order value reached a record high in July
- European shoppers benefited from the strong euro against sterling
Online parcel delivery orders saw a significant increase of 15.2% year-on-year in July, according to the IMRG MetaPack UK Delivery Index. The index also reported a 2.6% month-on-month growth during this period. Next-day and specified services made up 36.5% of all online orders, while the on-time delivery rate remained at 90%. The average order value reached its highest point in July, up 4.6% compared to the same month last year. UK shoppers capitalized on the hot weather, and European buyers benefited from a strong euro against sterling. However, concerns remain about the on-time delivery rate as peak shopping season approaches.
Factuality Level: 8
Factuality Justification: The article provides accurate and objective information about online retail parcel delivery order volumes, next-day services usage, and average order value. It also includes expert opinion from Andrew Starkey, head of e-logistics at IMRG. However, it could be improved by providing more context on the economic indicators suggesting decreasing consumer confidence.
Noise Level: 3
Noise Justification: The article provides relevant information about online retail parcel delivery order volumes and trends, but lacks in-depth analysis or exploration of potential consequences or long-term implications.
Financial Relevance: Yes
Financial Markets Impacted: Online retailers and delivery companies
Financial Rating Justification: The article discusses online parcel delivery order volumes, average order value, and on-time delivery rates which impact the financial performance of online retailers and delivery companies.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: No extreme event mentioned in the text
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