Swiss Sporting Brand On Partners with Selfridges for a Unique Experience
- On Running takes over Selfridges Corner Shop with new pop-up
- Swiss sporting brand On partners with Selfridges for a pop-up store
- FKA Twigs’ The Body Is Art, Part II campaign featured in the pop-up
- Pop-up to showcase On’s spring and summer 2025 training range
- On expands its presence in the UK with multiple stores
On Running, the Swiss sporting brand, has partnered with Selfridges to take over the department store’s iconic Corner Shop space with a pop-up featuring singer and brand ambassador FKA Twigs’ The Body Is Art, Part II campaign. The pop-up will showcase On’s spring and summer 2025 training range, including train-T for men, train 2-in-1 crop for women, and the Cloud x 4 and Cloudnova X footwear range. This collaboration marks On’s growing presence in the UK market, following its flagship store opening on Regent Street last February and a second store in Spitalfields, which launched in November. The brand aims to boost clothing sales, currently accounting for around 10% of overall sales.
Factuality Level: 7
Factuality Justification: The article provides accurate and relevant information about the pop-up event at Selfridges Corner Shop featuring On sporting brand and FKA Twigs’ campaign, as well as mentioning the products available in the pop-up. However, it contains some repetitive information and includes a brief mention of JD Sports’ poor Christmas performance which is not directly related to the main topic.
Noise Level: 7
Noise Justification: The article focuses on a specific event and product launches without providing any significant analysis or exploration of broader trends or consequences. It also includes some irrelevant information about other brands and events.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses the collaboration between Selfridges Corner Shop and Swiss sporting brand On, featuring their spring and summer 2025 training range. It also mentions On’s growing presence in the UK with store openings on Regent Street and Spitalfields. However, there is no direct impact on financial markets or companies mentioned.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: No extreme event found in the text and nothing happened in the last 48 hours
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