Online Retailer Cracks Down on High Returners
- Oh Polly introduces new returns policy to tackle ‘repeat refunders’
- Customers charged based on return rates
- New customers receive first return for free
Online fashion brand Oh Polly has introduced a new returns policy to address the issue of ‘repeat refunders’. Customers will now be charged based on their return rates, with those returning up to 50% of orders facing a £2.99 fee and those returning over 90% charged £8.99. Previously, Oh Polly had a flat fee of £2.99 for all returns. The retailer aims to maintain fair pricing for all customers by targeting those with high return rates. New customers receive their first return free of charge.
Factuality Level: 8
Factuality Justification: The article provides accurate and relevant information about Oh Polly’s new returns policy and its reasoning behind it, without any significant issues related to digressions, misleading information, sensationalism, redundancy, or personal perspective presented as a fact. However, the mention of strikes in the retail industry might be tangential to the main topic and could potentially be seen as an attempt to attract attention.
Noise Level: 6
Noise Justification: The article provides relevant information about Oh Polly’s new returns policy and its reasoning behind it, but it could provide more context on the impact of high return rates in the retail industry and how this policy may affect customers and the business. It also briefly mentions strikes in the retail industry without elaborating further.
Financial Relevance: Yes
Financial Markets Impacted: Oh Polly’s financial performance and operations
Financial Rating Justification: The article discusses Oh Polly’s new returns policy which can impact the company’s financial performance by potentially reducing return rates and affecting its costs. This is relevant to financial topics as it relates to a retailer’s business strategy and operations.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the text.
www.retailgazette.co.uk