Transforming retail: O&CC’s digital leap into the future of shopping!
- O&CC plans full rollout of Pricer Plaza cloud platform across all stores.
- First UK retailer to implement Electronic Shelf Labels (ESLs).
- Installation aims to enhance in-store efficiency and customer experience.
- All 78 stores to have ESLs by May 2024.
- Real-time price adjustments and improved Click and Collect service are key benefits.
- Focus on reducing out-of-stock intervals and improving product availability.
O&CC, the parent company of popular outdoor brands like Cotswold Outdoor, Snow and Rock, and Runners Need, is set to enhance its in-store efficiency and customer experience through a comprehensive rollout of the cloud-based platform, Pricer Plaza. This initiative follows the successful pilot of Electronic Shelf Labels (ESLs) in their new Cotswold Outdoor store located in Milton Keynes, making O&CC the first retailer in the UK to adopt this technology. By the end of May 2024, all 78 O&CC stores will be equipped with ESLs, which will automate in-store pricing and communication. The retailer has already installed the system in five additional stores during the autumn of 2023. The benefits of this digital solution include real-time price adjustments and improved efficiency in fulfilling online orders for their Click and Collect service. O&CC is also focused on enhancing product replenishment to minimize shelf gaps and reduce instances of items being out of stock. Chris Jones, the strategic operations director at O&CC, emphasized the company’s commitment to inspiring customers to enjoy the outdoors while providing exceptional in-store services. He expressed excitement about the partnership with Pricer, which aims to drive efficiency, improve sustainability, and allow staff to dedicate more time to customer service in 2024 and beyond.
Factuality Level: 9
Factuality Justification: The article provides accurate information about the retailer’s plans for implementing a cloud-based platform and electronic shelf labels in its stores, quotes from a strategic operations director, and discusses potential benefits such as improved efficiency and customer experience. It also includes specific details about the timeline and number of stores involved.
Noise Level: 3
Noise Justification: The article provides relevant information about a retailer implementing a new technology to improve its operations and customer experience. It is informative without being overly promotional or filled with irrelevant content.
Financial Relevance: Yes
Financial Markets Impacted: O&CC’s stock price may be impacted by the successful implementation of the cloud-based platform and ESLs, affecting its overall profitability and efficiency.
Financial Rating Justification: The article discusses a retailer implementing new technology to improve in-store efficiency and customer experience, which can potentially affect their financial performance and operations. This could have an impact on the company’s stock price and profitability, making it financially relevant.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: No extreme event mentioned in the article
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