Reducing Single-Use Plastic with Ocado Reuse
- Ocado trials refillable packaging on everyday products
- First phase includes 2kg packs of basmati rice and 1kg of penne pasta under Ocado Reuse brand
- Second phase adds 3L containers of non-bio liquid detergent and Clear Skies fabric conditioner
- Reusable containers can replace up to five single-use plastic items
- Each container designed for more than 60 uses
- Customers return containers to drivers for refilling
Ocado is testing refillable packaging on everyday products such as pasta, rice, and washing liquid as part of a new sustainability push. The online supermarket is trialling a reusable container that can take food or laundry products with no extra costs for customers. The first phase includes 2kg packs of basmati rice and 1kg of penne pasta under its new Ocado Reuse brand. The second phase, which releases later this year, will add 3L containers of Ocado Reuse non-bio liquid detergent and Clear Skies fabric conditioner. As part of the scheme, the reusable containers are pre-filled with product and delivered to customers with the rest of their shop. It will then be collected by Ocado’s delivery drivers when they deliver the customers’ next order for suppliers to wash and refill the container for the next customer. Ocado Retail product director Simon Hinks said: ‘Most people understand the concept and know it works in a physical store but this trial brings [refillable packaging] straight to customers’ doors. Our customers are already used to giving their bags back to our drivers for recycling – so this is a really sensible next step for us to help our customers reduce single-use plastic on products they buy frequently.’ Ocado’s venture into refillable products comes as Asda pulled the plug on its store trials of refillable product stations as the economics of the concept was ‘too challenging’.
Factuality Level: 8
Factuality Justification: The article provides accurate and relevant information about Ocado’s new sustainability initiative with refillable packaging for some products. It includes details about the trial phases, benefits, and a comparison to Asda’s decision to discontinue its refillable product stations. However, it contains a brief unrelated statement at the end that is not directly related to the main topic.
Noise Level: 3
Noise Justification: The article provides relevant information about Ocado’s sustainability push and their trial of refillable packaging for some products. It also mentions Asda’s decision to discontinue its refillable product stations. However, it contains some repetitive information and could provide more evidence or data on the benefits and impact of this initiative.
Financial Relevance: Yes
Financial Markets Impacted: Ocado’s sustainability push may impact its brand image and potentially affect sales in the long run.
Financial Rating Justification: The article discusses Ocado’s new initiative to use refillable packaging for certain products, which could influence consumer perception of the company and potentially impact sales. This may have an effect on their financial performance.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the article.
www.retailgazette.co.uk