Online share reaches 12% and sales surge 12.5%

  • Ocado named fastest growing supermarket for second month in a row
  • Total online share reaches 12% for the first time since July 2022
  • Ocado sales surge 12.5% in 12 weeks to 14 April
  • Tesco and Sainsbury’s gain 0.4 percentage points of share
  • Morrisons achieves best share performance since 2021
  • Lidl achieves record 8% share of the market
  • Aldi reclaims 10% market share
  • Grocery price inflation falls to 3.2% over four weeks
  • Promotional spending increases, with items on offer making up 29.3% of supermarket sales
  • Spending on confectionery tops £100m for the first time ever

Ocado has maintained its title as the fastest growing supermarket for the second month in a row, with total online share reaching 12% for the first time since July 2022. According to Kantar, sales for Ocado surged 12.5% in the 12 weeks to 14 April, outpacing the overall online market growth of 6.8%. Tesco and Sainsbury’s both gained 0.4 percentage points of share, while Morrisons achieved its best share performance since 2021. Lidl achieved a record 8% share of the market, and Aldi reclaimed its 10% market share. Grocery price inflation fell to 3.2% over four weeks, aided by increased promotional spending. Spending on confectionery topped £100m for the first time ever.

Factuality Level: 8
Factuality Justification: The article provides specific data from Kantar regarding the performance of different supermarkets in the market. It does not contain any irrelevant information, misleading details, sensationalism, or opinion masquerading as fact. The information presented is clear and objective, focusing on the market share and sales growth of various supermarkets.
Noise Level: 3
Noise Justification: The article provides detailed information about the performance of various supermarkets, including market shares and sales growth. It includes relevant data from Kantar and quotes from industry experts. However, the article lacks in-depth analysis, accountability, and actionable insights. It stays on topic and supports its claims with evidence, but it mainly reports on current market trends without delving into long-term implications or antifragility.
Financial Relevance: Yes
Financial Markets Impacted: The article provides information on the performance of supermarkets and their market shares, which can impact the financial markets and companies in the retail sector.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Rating Justification: The article focuses on the financial performance of supermarkets and does not mention any extreme events.

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