Supermarket Giant Ocado Boosts Own Brand Offerings Amid Increasing Popularity

  • Ocado adds over 100 new products to its own-brand range
  • Sales of Ocado’s own brand items increased by 12%
  • Own brand produce demand is on the rise according to research
  • Company’s revenues up 15.5% in Q3
  • Ocado plans to expand its range further next year

Ocado, the UK’s leading ecommerce grocer, is expanding its own-brand range with hundreds of new products amidst a growing demand for affordable options. The company has added over 100 items to its selection this year and plans to widen it further next year after sales of its own brand products increased by 12%. Ocado Retail product director Simon Hinks said: ‘We are proud to offer a wide range of products for everybody’s budgets.’ A recent study found that 89% of customers consider it important for supermarkets to have a variety of value items, with dairy produce, meat, and tinned goods being the top choices. Ocado’s revenues rose by 15.5% in Q3, attributed to its ‘unbeatable choice, unrivalled service, and reassuringly good value.’

Factuality Level: 8
Factuality Justification: The article provides accurate and relevant information about Ocado’s plans to expand its own-brand product range, cites research from Savanta, and includes quotes from the company’s product director. It also mentions the company’s recent sales performance. However, it could be improved by providing more context on the overall market trends or competition in the industry.
Noise Level: 3
Noise Justification: The article provides relevant information about Ocado expanding its own-brand product range and includes customer preferences and market research data. However, it lacks in-depth analysis or exploration of long-term trends or consequences of decisions on those who bear the risks.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses Ocado, an online grocer, expanding its own-brand product range and increasing sales. It mentions the company’s revenue growth but does not directly impact financial markets or specific companies.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the text.

Reported publicly: www.retailgazette.co.uk