ASA Rules Next’s Power Stretch Denim Leggings Ad Misleading
- Next ad banned by ASA for promoting unrealistic body image
- ASA found that the ad gave an impression of unhealthily thin model
- Next admitted to digitally altering leggings in the advert
- Retailer defended its marketing as authentic and responsible
The UK advertising watchdog, ASA, has reprimanded retailer Next for an ad featuring an unhealthily thin model in its ’power stretch denim leggings’ campaign. The advert showcased the product but sparked controversy due to the model’s altered appearance. Next argued that it aimed for authentic and responsible marketing with diverse models, but admitted to digitally altering the leggings and camera angle to focus on the product. ASA ruled that the ad gave an unrealistic portrayal of the model’s physique and advised the retailer to revise future ads responsibly.
Factuality Level: 8
Factuality Justification: The article provides accurate and objective information about Next being reprimanded by the UK advertising watchdog for using a digitally altered model in an advertisement. It includes quotes from the ASA’s ruling and Next’s defense, as well as details about the ad’s content and the required changes for future advertisements.
Noise Level: 3
Noise Justification: The article provides relevant information about Next being reprimanded by the UK advertising watchdog for using an unhealthily thin model in their ad and the ASA’s ruling on it. It also includes Next’s defense and advice to ensure responsible marketing in the future. However, it could have provided more insights or analysis on the broader implications of such ads and the impact on society.
Financial Relevance: No
Financial Markets Impacted: No
Financial Rating Justification: The article primarily discusses an advertising controversy involving Next and its portrayal of a model in a leggings advertisement. There are no direct mentions of financial topics or impact on financial markets or companies.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: Minor
Extreme Rating Justification: There is no extreme event in the text and it does not have a significant impact.
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