Sales up 5% YoY, Repeat Customer Retention at 80%, Active Angel Base Grows 9%
- Naked Wines returns to profit with £2m adjusted EBIT in FY22
- Total sales up by 5% YoY to £350.3m
- Repeat Customer sales retention at 80% and Active Angel base grew by 9% to 964,000
- Investment in new customers at £41.3m with a five-year forecast payback of 1.5x
- Group CEO Nick Devlin: ‘well positioned for growth amidst changing consumer environment’
- Focus on quality and volume to increase customer lifetime value
Naked Wines has reported a strong financial performance in the face of ongoing headwinds, with adjusted EBIT reaching £2m in FY22. Total sales increased by 5% year-on-year to £350.3m and on a two-year basis against FY20, group sales grew 78%. The company’s Repeat Customer sales retention stood at 80%, while its Active Angel base, or subscription customers, rose by 9% to 964,000 compared to the previous year. Naked Wines also invested £41.3m in new customers, delivering a five-year forecast payback of 1.5x despite the challenging market environment. Group CEO Nick Devlin expressed satisfaction with the growth in sales to repeat members and sales retention above expectations. Looking ahead, the company is well-positioned for continued growth amidst changing consumer trends. The focus will be on maintaining a balance between quality and volume to increase customer lifetime value and ensure sustainable growth.
Factuality Level: 10
Factuality Justification: The article provides accurate and objective information about Naked Wines’ financial performance, including EBIT, sales figures, customer retention rates, and the CEO’s outlook for future growth. It presents facts without any sensationalism or personal perspective.
Noise Level: 2
Noise Justification: The article provides relevant information about Naked Wines’ financial performance and CEO’s comments on future growth strategy, with no irrelevant or misleading content.
Financial Relevance: Yes
Financial Markets Impacted: Naked Wines’ financial performance impacts its stock price and potentially related wine industry stocks
Financial Rating Justification: The article discusses Naked Wines’ financial results, including adjusted EBIT, sales growth, customer retention, and investment in new customers, which can affect the company’s stock price and the overall wine industry.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the text.
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